Datalayer Tracker

FOR WORDPRESS

Smarter Tracking, Strong Analytics

Stronger data, clearer insights, faster growth.

Full Journey Capture

Intent Signals Built-In

1-Click GTM Export

ADT Debug Overlay

Dual Pixel Mode ⏳ (Waiting for Pixels)

Page Context

Slug: shop
Path: /shop
Post ID: 6685
Template: default
Page Type: page

Likely Intent: deep_dive

Signals: 11 • Last: scrollDepth • Score: 100%

12:09:04 PM page_view

{
  "event": "page_view",
  "page": {
    "title": "Datalayer Tracker",
    "url": "https://whittfield.com/",
    "path": "/",
    "slug": "whittfield.com",
    "type": "page",
    "id": "6685"
  },
  "user": {
    "role": "administrator"
  },
  "device": {
    "screen": "2560x1440",
    "timezoneOffset": 300,
    "language": "en-US"
  },
  "referrer": "https://whittfield.com/about/",
  "wp": {
    "isFrontPage": false,
    "isArchive": false,
    "isSearch": false
  }
}

12:09:04 PM gtm.js

{
  "gtm.start": 1756660144088,
  "event": "gtm.js",
  "gtm.uniqueEventId": 3
}

12:09:04 PM adt_consent_loaded

{
  "event": "adt_consent_loaded",
  "adt_consent_status": "granted",
  "adt_consent_source": "adt-flag",
  "gtm.uniqueEventId": 4,
  "likelyIntent": "deep_dive",
  "likely_intent": "deep_dive",
  "stickyStage": "deep_dive"
}

12:09:05 PM pixel_health_check

{
  "event": "pixel_health_check",
  "pixels_enabled": true,
  "dual_mode": true,
  "meta_ready": false,
  "tiktok_ready": false,
  "pinterest_ready": false,
  "linkedin_ready": false,
  "any_pixel_ready": false,
  "status_label": "Dual Pixel Mode 
 (Waiting for Pixels)",
  "fill_color": "#ffaa00",
  "last_checked_at": "2025-08-31T17:09:05.073Z",
  "hashed_user_id": null,
  "user_hash_mode": "none"
}

12:09:04 PM gtm.dom
```
{
  "event": "gtm.dom"
}
```
12:09:05 PM cookie_consent_update
```
{
  "event": "cookie_consent_update"
}
```

8:56:27 AM visitor_stage

Stage update (finalized intent)

{
  "event": "visitor_stage",
  "visitor_stage": "deep_dive",
  "intent_score": 100,
  "timestamp": "2025-09-01T13:56:27.790Z",
  "score": 100,
  "ts": 1756734987789,
  "lastEvent": "adt_session_exit",
  "likely_intent": "deep_dive",
  "likelyIntent": "deep_dive",
  "stickyStage": "deep_dive",
  "gtm.uniqueEventId": 8
}

12:09:27 PM timeOnPage

{
  "event": "timeOnPage",
  "seconds": 26,
  "likelyIntent": "deep_dive",
  "intentScore": 100,
  "stickyStage": "deep_dive",
  "_adt_enriched": true
}

12:09:39 PM readingIntent

{
  "event": "readingIntent",
  "likely_intent_key": "deep_dive",
  "likely_intent": "deep_dive",
  "intentScore": 100,
  "stickyStage": "deep_dive",
  "_adt_enriched": true
}

12:25:20 PM tabVisibility

{
  "event": "tabVisibility",
  "state": "hidden",
  "likelyIntent": "shopper",
  "stickyStage": "shopper",
  "_adt_enriched": true
}

12:28:27 PM gtm.load
```
{
  "event": "gtm.load"
}
```

12:28:24 PM scrollDepth

{
  "event": "scrollDepth",
  "scrollMode": "simple",
  "timestamp": "2025-08-31T17:28:24.086Z",
  "page": {},
  "scrollDirection": "none",
  "scrollVelocity": 16.21,
  "scrollVelocityBucket": "fast",
  "scrollPercent": 25,
  "likely_intent_key": "shopper",
  "likely_intent": "shopper",
  "intentScore": 100,
  "stickyStage": "shopper",
  "_adt_enriched": true
}

12:41:11 PM view_item_list

items: 2

{
  "event": "view_item_list",
  "ecommerce": {
    "currency": "USD",
    "item_list_name": "Shop – Datalayer Tracker",
    "item_list_id": "shop--datalayer-tracker",
    "items": [
      {
        "item_id": "product_0",
        "item_name": "ADT Widget",
        "price": 2,
        "currency": "USD",
        "index": 0,
        "item_list_name": "Shop – Datalayer Tracker",
        "item_list_id": "shop",
        "item_brand": "",
        "item_variant": "",
        "item_category": "Shop",
        "item_category2": "",
        "item_category3": "",
        "item_category4": "",
        "item_category5": ""
      },
      {
        "item_id": "product_1",
        "item_name": "ADT Widget Pro",
        "price": 2,
        "currency": "USD",
        "index": 1,
        "item_list_name": "Shop – Datalayer Tracker",
        "item_list_id": "shop",
        "item_brand": "",
        "item_variant": "",
        "item_category": "Shop",
        "item_category2": "",
        "item_category3": "",
        "item_category4": "",
        "item_category5": ""
      }
    ]
  },
  "likely_intent": "detecting",
  "intentScore": 0
}

12:55:00 PM view_item

items: 1

{
  "event": "view_item",
  "ecommerce": {
    "currency": "USD",
    "items": [
      {
        "item_id": "advanced-datalayer-tracker",
        "item_name": "Cart Product",
        "price": 2,
        "currency": "USD",
        "quantity": 1,
        "item_brand": "",
        "item_variant": "difficulty: Choose an option",
        "item_category": "Software",
        "item_category2": "",
        "item_category3": "",
        "item_category4": "",
        "item_category5": ""
      }
    ]
  },
  "likely_intent_key": "detecting",
  "likely_intent": "deep_dive",
  "intentScore": 0,
  "stickyStage": "deep_dive",
  "_adt_enriched": true,
  "likelyIntent": "deep_dive",
  "gtm.uniqueEventId": 9
}

1:00:08 PM add_to_cart

items: 1

{
  "event": "add_to_cart",
  "ecommerce": {
    "items": [
      {
        "item_id": "2820",
        "item_name": "Advanced DataLayer Tracker – Beginners",
        "price": 2,
        "quantity": 1,
        "currency": "USD",
        "item_variant": "Beginners",
        "item_variant_friendly": "Beginners",
        "variation_attributes": {
          "Difficulty": "Beginners"
        },
        "variation_attributes_raw": {
          "Difficulty": "Beginners"
        }
      }
    ]
  }
}

1:19:03 PM view_cart

items: 1

{
  "event": "view_cart",
  "ecommerce": {
    "items": [
      {
        "item_id": "advanced-datalayer-tracker",
        "item_name": "Advanced DataLayer Tracker - Beginners",
        "item_category": "",
        "item_brand": "",
        "quantity": 1,
        "price": 2,
        "currency": "USD",
        "item_list_name": "Cart",
        "item_list_id": "cart"
      }
    ],
    "value": 2,
    "currency": "USD"
  },
  "likelyIntent": "deep_dive",
  "likely_intent": "deep_dive",
  "stickyStage": "deep_dive"
}

1 1:31:31 PM begin_checkout

items: 1

1/5 • Checkout Start 1 item

{
  "event": "begin_checkout",
  "ecommerce": {
    "currency": "USD",
    "value": 2,
    "items": [
      {
        "item_id": "unknown",
        "item_name": "Advanced DataLayer Tracker - Beginners × 1",
        "item_category": "",
        "item_brand": "",
        "quantity": 1,
        "price": 2,
        "currency": "USD",
        "item_list_name": "Checkout",
        "item_list_id": "checkout"
      }
    ]
  },
  "likelyIntent": "cart_add",
  "likely_intent": "cart_add",
  "stickyStage": "cart_add"
}

3 1:31:31 PM checkout_step_change

items: 0

3/5 • Review 0 items

{
  "event": "checkout_step_change",
  "ecommerce": {
    "checkout_step": 3,
    "checkout_step_label": "Review"
  },
  "_adt_enriched": true,
  "intentScore": 100,
  "likelyIntent": "detecting",
  "likelyIntentLabel": "Detecting…",
  "stickyStage": "cart_add",
  "utmPresent": "no",
  "sourceType": "unknown",
  "likely_intent_key": "cart_add",
  "likely_intent": "cart_add"
}

5 1:27:58 PM purchase

items: 1

5/5 • Complete 1 item

{
  "event": "purchase",
  "ecommerce": {
    "transaction_id": "8232",
    "value": 2,
    "currency": "USD",
    "items": [
      {
        "item_id": "Advanced DataLayer Tracker - Beginners",
        "item_name": "Advanced DataLayer Tracker - Beginners",
        "price": 2,
        "quantity": 1,
        "currency": "USD",
        "item_list_name": "Checkout",
        "item_list_id": "checkout"
      }
    ]
  },
  "likely_intent_key": "cart",
  "likely_intent": "purchaser",
  "intentScore": 0,
  "stickyStage": "purchaser",
  "_adt_enriched": true,
  "likelyIntent": "purchaser"
}

──── 1756650830s later ────

Detected 3rd-party forms: Native HTML Forms

(Try the overlay)

Events Tracked Out of the Box

Advanced DataLayer Tracker doesn’t just capture raw clicks — it delivers the complete picture. Out of the box, more than 50 events are automatically tracked across WordPress and WooCommerce, including page views, cta exposure, scroll depth, add-to-cart, checkout steps, and purchases. But what makes ADT different is the intelligence baked into every signal.

Each event is enriched with consent status, journey stage, and even a “likely intent” score that helps you understand not just what happened, but why it happened. Content intelligence adds another layer, showing which sections drive true engagement. Combined with deduplication, consent gating, and one-click GTM export, you get enterprise-grade analytics without fragile hacks — a data foundation you can trust release after release.

“By combining journey capture, intent signals, and one-click GTM export, this tool delivers a level of clarity and speed that’s simply unmatched. It turns messy analytics into a streamlined engine for growth.”

Privacy & Compliance
Engagement & Intent
Ecommerce
Export & Debug

Track with confidence — every event respects consent and privacy laws.

Built-in Peace of Mind

Stay GDPR/CCPA compliant automatically, without losing critical tracking.

Audit-Ready Reporting

Consent status is baked into every event, making compliance checks quick and easy.

No Data Leaks

Events don’t fire until consent is granted, protecting you from legal or trust issues.

Future-Proof Tracking

Support for TCF v2.2 and consent mode ensures you’re ready for new privacy rules.

See not just what users do,
but why they do it.

See the “Why,” Not Just the “What”

Intent scoring explains user behavior so you know what they’re likely to do next.

Optimize Content That Works

Content intelligence shows which pages, CTAs, and sections actually drive engagement.

Smarter Audience Segments

Build campaigns around real engagement signals like scroll depth and time on page.

Reduce Guesswork

Stop guessing about visitor behavior — know exactly where they are in the journey.

Capture every cart, checkout,
and purchase with clean, reliable data.

More Accurate Conversions

Track every WooCommerce event without duplicates or missing data.

Cleaner Product Data

See SKUs, variants, and categories clearly, making reports easier to analyze.

Recover Lost Insights

Deduplication ensures purchases and carts are logged correctly every time.

Better Campaign ROI

Accurate ecommerce signals mean ad platforms optimize against real conversions.

Save hours with one-click GTM export and real-time debugging.

Save Hours of Setup

One-click GTM export replaces days of manual configuration.

Faster QA

The debug panel makes testing events and payloads easy, no DevTools required.

Fewer Headaches for Teams

Clean, pre-wired exports mean marketing, dev, and analytics teams all see the same truth.

Scalable Analytics

From GTM to pixels, ADT grows with your stack instead of holding it back.

SCHEDULE A DEMO

The Only Plugin Built for Enterprise-Grade DataLayers.

Advanced DataLayer Tracker untangles messy tags, unifies ecommerce and engagement tracking, respects consent out of the box, and gives you one-click GTM exports with pixel wiring, intent intelligence, and a real-time debug overlay — everything you need to trust your data and move faster.

Clarity, Control, and Confidence in Your Tracking

The best way to understand ADT is to watch it work. From consent-aware tracking to likely intent scoring and GTM export. Clean events, smart enrichment, and a powerful debug panel — now it’s time to see it for yourself.

Consent-Aware Tracking
Seamless CMP Integration
Likely Intent Intelligence
Content Intelligence

Full Ecommerce Support
Multi-Pixel Dispatch
One-Click GTM Export
Interactive Debug Overlay

Privacy & Compliance
Engagement & Intent
Ecommerce
Export & Debug

Track with confidence — every event respects consent and privacy laws.

Consent-Aware
Tracking

Every event is gated by user consent, ensuring GDPR/CCPA compliance without breaking analytics.

Consent Mode
+ TCF v2.2

Works with Cookiebot, OneTrust, and IAB frameworks so platform consent is always honored.

Audit-Ready
Signals

Events automatically include consent status flags, making compliance reviews faster and easier.

Privacy-First
Defaults

Tracking is minimized until consent is granted — no fragile workarounds or gray areas.

Built-in Peace of Mind

Stay GDPR/CCPA compliant automatically, without losing critical tracking.

Audit-Ready Reporting

Consent status is baked into every event, making compliance checks quick and easy.

No Data Leaks

Events don’t fire until consent is granted, protecting you from legal or trust issues.

Future-Proof Tracking

Support for TCF v2.2 and consent mode ensures you’re ready for new privacy rules.

See not just what users do,
but why they do it.

Visitor Intent
Scoring

ADT calculates likely intent in real time, giving you deeper insight into where users are headed.

Content
Intelligence

Track reading intent, CTA exposure, section engagement, and word count to see what content drives action.

Session
Intelligence

Tracks time on page, active time, and engagement depth to build a richer session profile.

Scroll & Hover
Tracking

Capture micro-engagement signals like scroll depth milestones and hover intent for deeper audience insights.

See the “Why,” Not Just the “What”

Intent scoring explains user behavior so you know what they’re likely to do next.

Optimize Content That Works

Content intelligence shows which pages, CTAs, and sections actually drive engagement.

Smarter Audience Segments

Build campaigns around real engagement signals like scroll depth and time on page.

Reduce Guesswork

Stop guessing about visitor behavior — know exactly where they are in the journey.

Capture every cart, checkout,
and purchase with clean, reliable data.

WooCommerce
Integration

From add-to-cart to checkout, all ecommerce signals are captured and enriched with product metadata.

Export-Ready
Metadata

Every event includes clean IDs, variants, categories, and enrichment — perfect for GA4, BigQuery, or pixels.

Cart & Checkout
Journey

Track view item, view item list, add-to-cart, view cart, checkout steps, and purchase events with full deduplication.

Variant & Attribute
Parsing

Automatically captures human-readable variants like size and color from WooCommerce variation attributes.

More Accurate Conversions

Track every WooCommerce event without duplicates or missing data.

Cleaner Product Data

See SKUs, variants, and categories clearly, making reports easier to analyze.

Recover Lost Insights

Deduplication ensures purchases and carts are logged correctly every time.

Better Campaign ROI

Accurate ecommerce signals mean ad platforms optimize against real conversions.

Save hours with one-click GTM export and real-time debugging.

One-Click GTM
Export

Generate a clean container with events, triggers, and variables pre-wired — no manual setup required.

Live Debug
Panel

QA faster with an on-screen overlay that shows events, ecommerce payloads, session and consent status instantly.

Multi-Pixel
Dispatcher

Send deduped events to Meta, TikTok, Google Ads, and more from one unified data source.

Deduplication
Engine

Built-in safeguards prevent double-fires, duplicate purchases, and noisy data in GA4 or GTM.

Save Hours of Setup

One-click GTM export replaces days of manual configuration.

Faster QA

The debug panel makes testing events and payloads easy, no DevTools required.

Fewer Headaches for Teams

Clean, pre-wired exports mean marketing, dev, and analytics teams all see the same truth.

Scalable Analytics

From GTM to pixels, ADT grows with your stack instead of holding it back.

Consent-Aware Tracking

Every event is gated by user consent, so analytics and pixels only fire when they should.

Privacy First Design

Built to align with GDPR, CCPA, and TCF v2.2 standards — without fragile workarounds.

Respect privacy
by design.

From ecommerce to intent scoring, all signals carry consent status so your dataLayer stays accurate and audit-ready.

Schedule a Demo

Clean, Compliant Data

Each signal carries consent status, giving you a reliable, audit-ready dataLayer with transparency.

CMP Integration Ready

Works with Cookiebot, CookieYes, OneTrust, and TCF v2.2. and More

Understand Visitor Intent with every interaction

Advanced DataLayer Tracker goes beyond events by scoring behavior and surfacing likely intent — from casual browsers to engaged buyers. Every signal is enriched so you can see not just what happened, but why, and act with confidence.

100%

INTENT AWARE

1-100

INTENT SCORE

7+

STAGE LABELS

1st

LIKELY INTENT

A person browsing clothing options on a smartphone for online shopping.

A woman choosing between garments hanging on a wooden hanger inside a cozy room.

Turn Complex GTM Builds into a Single Download

Advanced DataLayer Tracker builds a clean GTM container with your events, triggers, and variables pre-wired. No manual mapping, no copy-paste errors — just export, import, and start tracking. What used to take days of configuration now happens in a single click.

It generates a full container with events, triggers, and variables already wired to your dataLayer settings.

Yes — you can import it into GTM and edit, extend, or disable anything just like a normal workspace.

No — it imports as a new workspace or merges into your existing one without replacing tags you’ve already built.

No — it includes ecommerce, engagement, and even intent signals. You can also map events to pixels and other platforms.

QA Your Tags
Without the Guesswork

Advanced DataLayer Tracker includes a powerful on-screen debug panel that shows events, ecommerce data, and intent signals in real time. No more guessing if tags fired or digging through DevTools. Pin notes, inspect payloads, and confirm consent status instantly — so QA takes minutes, not hours, and your tracking stays bulletproof.

It displays every event, ecommerce payload, consent status, and intent signal in real time.

No — everything appears on-screen in a clean overlay, without digging into the console.

Yes — the panel only appears for logged-in admins, so customers never see it.

No — it includes ecommerce, engagement, and even intent signals. You can also map events to pixels and other platforms.

Unlock Smarter Tracking

Schedule a Walkthrough and get to know ADT.

Schedule a Demo

SMARTER DATALAYER

Content Intelligence that Connects Every Interaction

Advanced DataLayer Tracker doesn’t just log clicks — it broadcasts content signals directly into your dataLayer. Word counts, scroll depth, reading intent, CTA exposures, and section engagement are all tracked automatically. The result: you know which content truly drives action, and you can optimize journeys with confidence instead of guesswork.

SMARTER DATALAYER

Deeper Visitor Engagement Tracking

Engagement Enrichment

Click a topic below

Engagement Enrichment
Intent Score
Scroll Depth
Last Engaged Section
Reading Intent
Tab Visibility
CTA Exposure
Time On Page
Form Field Engagement
Hover Intent
Video Progress
Active Time
Scroll Back Up
Content Stats & Type

Engagement Enrichment

Advanced DataLayer Tracker doesn’t just capture events — it enriches every interaction with context. That means scrolls, clicks, form fills, and ecommerce events are wrapped with signals that explain how engaged the visitor really was and what intent they likely had.

What’s included:

Depth & Attention – Scroll depth, reading intent, tab visibility, and time signals (time on page vs. active time).
Content Context – Last section viewed, content stats (word count, read length), and content type detection.
Micro-Conversions – CTA exposure, form field engagement, hover intent, and video progress.
Behavioral Insights – Scroll back up, engagement flags, and session profiling.
Intent Intelligence – A unified intent score (0–100) and qualitative labels (“first-time skimmer,” “engaged returner,” “checkout starter,” etc.) that flow into every event.

Why it matters:
This enrichment transforms raw activity into actionable insights. Instead of knowing that something happened, you learn:

Did the visitor actually read or just skim?
Where did they stop paying attention?
Which CTAs were truly seen?
How much intent did they show before leaving?

With these signals, you can segment audiences more intelligently, report on engagement with real nuance, and optimize experiences around the moments that matter most.

Intent Score

Beyond single events, ADT continuously computes a session-level intent score — a numeric scale (0–100) that reflects how likely a visitor is to convert.

Why it matters in reporting:

Universal Benchmark – One number to compare engagement across campaigns, landing pages, and cohorts.
Audience Segmentation – Build audiences of high-intent vs. low-intent visitors for remarketing.
Attribution Clarity – See which traffic sources drive sessions with actual purchase or form-fill intent, not just bounces.
Testing & Personalization – Target overlays, offers, or experiments to high-intent segments.

How it enriches events:

Fired as intentScore with fields:
- intentScore → numeric value (0–100)
- likelyIntent → qualitative label (“first-time skimmer,” “engaged returner,” “checkout starter,” etc.)
Enriched into nearly every event so you can filter and segment reporting at multiple levels.

Scroll Depth

Scroll depth measures how far down the page a visitor travels — typically at 25%, 50%, 75%, and 100% thresholds. In ADT, this is not just a raw metric: every scroll event is enriched with context like page metadata, user/session state, and inferred intent.

Why it matters in reporting:

Engagement Quality – It distinguishes between a quick “skim” at 25% versus a deeply engaged session at 75%+. This allows you to classify visitors as skimmers, readers, or engaged returners.
Attribution Support – When paired with UTM/cookie enrichment, scroll data tells you which traffic sources produce readers vs. bouncers.
Content Intelligence – Combined with word count and reading intent detection, scroll depth helps approximate how much of your content was truly consumed.
Intent Scoring – ADT uses scroll depth in its calculation of likely intent (e.g., “first-time skimmer” vs. “searcher with intent”). The further a visitor scrolls, the higher their contribution to the session’s intentScore.
Micro-conversions – Scroll depth can be treated as a lightweight conversion for long-form pages, especially when no form or checkout is present.

How it enriches events:
Every scrollDepth event in ADT carries not only the percentage and mode (simple, throttle, or intersectionObserver), but also gets enriched with:

Page context (title, URL, type, categories)
User/session profile (visit count, logged-in state)
Likely intent label + score

This ensures downstream tools (GA4, Looker Studio, BigQuery) can segment by scroll behavior and tie it back to real intent, not just raw activity.

Last Engaged Section

The lastEngagedSection (or lastEngagedSection in ADT) captures which page section a visitor was actively engaging with when they left or switched focus. ADT does this by attaching observers to elements marked with data-adt-section and recording the last one that was in view when the session ended.

Why it matters in reporting:

Content Value Signals – Tells you which parts of a page actually held attention. If visitors consistently drop off after “Pricing,” you know where to refine copy or CTAs.
Intent Insight – The last engaged section can reveal buying stage cues — e.g., finishing at “Testimonials” may suggest trust-building intent, while ending at “Checkout Instructions” indicates strong purchase readiness.
Journey Mapping – Lets you see not just how far users went (scroll depth) but where they stopped. This provides richer funnel insights for non-ecommerce journeys (whitepapers, product pages, long blog posts).
Optimization Targeting – Pairs well with A/B testing or personalization by showing which sections actually matter. If “Feature Grid” is often the last engaged area, prioritize content or CTAs there.

How it enriches events:

The event is logged as lastEngagedSection, enriched with:
- Section name (from the data-adt-section attribute)
- Intent metadata (likelyIntent, intentScore)
- Page context (title, type, categories, UTM/cookies if enabled)
Fired only when a visitor leaves the page (e.g., tab close, blur, or unload), ensuring that the final meaningful section is recorded — not every scroll stop.

This signal complements scroll depth: while scroll depth shows how much was seen, lastEngagedSection shows what mattered most right before exit.

Reading Intent

Reading intent is ADT’s way of distinguishing between a casual scroller and a visitor who slows down to actually consume content. It combines scroll behavior with pause timing: when someone has scrolled beyond 50% of the page and lingers instead of skimming rapidly, ADT fires a readingIntent event.

Why it matters in reporting:

Content Quality Signal – It shows which pages aren’t just being skimmed but truly read, helping you prioritize articles, product descriptions, or landing pages that foster deeper engagement.
Better Audience Segmentation – Reading intent marks visitors who are more receptive to education, thought-leadership, or storytelling campaigns vs. those who bounce quickly.
Campaign ROI – In paid traffic analysis, this signal helps separate empty impressions from traffic that actually consumed your message, giving you a clearer cost-per-engaged-reader metric.
Lead Nurture Triggers – Marketers can use reading intent as a “micro-conversion,” retargeting people who read deeply but didn’t yet take action.

How it enriches events:

The readingIntent event is enriched with:
- Scroll context (percent, mode)
- Time-based interaction (fired only after a meaningful pause, not during quick scrolls)
- LikelyIntent + intentScore (e.g., “first-time reader” vs. “engaged returner”)
- Page metadata & session profile (title, URL, user state, visit count)

This goes beyond raw scroll depth. Where scroll depth answers “Did they reach this far?”, reading intent answers “Did they actually slow down and read?” — a much stronger indicator of meaningful engagement.

Tab Visibility

Tab visibility (also tracked as tabVisibility in ADT) monitors when a visitor switches away from your page, minimizes the browser, or comes back into focus. This event is triggered through the browser’s visibilitychange API and provides a lightweight but powerful signal about attention.

Why it matters in reporting:

True Attention Measurement – A page open in a background tab isn’t the same as active engagement. Visibility events let you separate “loaded” time from “viewed” time.
Session Quality – A visitor who frequently tabs away may be distracted or not ready to buy, while someone who stays focused shows stronger intent.
Ad & Content Effectiveness – For publishers or marketers, visibility helps you see if long-form content, videos, or product comparisons are commanding focus.
Optimization Opportunities – Knowing when users drop attention can guide you to reposition CTAs earlier or adjust page flow to capture interest before distraction.

How it enriches events:

Fired as tabVisibility with a state value of "visible" or "hidden".
Enriched with:
- Intent metadata (likelyIntent, intentScore)
- Page context (title, type, categories, UTM/cookie signals if enabled)
- Device/session details (screen size, language, visit count, etc.)
Works alongside timeOnPage and activeTime signals to provide a fuller attention profile, ensuring your reports reflect real engagement, not just technical session duration.

Where time on page shows how long the page was open, and active time shows user interaction, tab visibility bridges the gap — showing when attention was lost and regained.

CTA Exposure

CTA Exposure tracks when a call-to-action (CTA) element actually enters the visitor’s viewport, not just when it exists on the page. ADT watches elements marked with data-adt-cta, and once a CTA is seen by a user for at least 50% of its height, it fires a ctaExposure event.

Why it matters in reporting:

Real Impressions vs. Loads – A CTA at the bottom of the page might technically be “present” from page load, but it only counts as meaningful exposure once a visitor scrolls it into view.
Conversion Funnel Clarity – You can now see whether visitors had the chance to interact with your CTAs before bouncing, separating “not interested” from “never saw it.”
Creative Effectiveness – Compare which CTAs (e.g., “Book a Demo” vs. “Get Started Free”) not only appear but are seen, giving you better attribution for A/B tests.
Optimization Targets – If a CTA has low exposure rates, repositioning it higher in the flow or duplicating it could drastically improve performance.

How it enriches events:

Fired as ctaExposure with a label (from data-adt-cta-label or default "unknown").
Enriched with:
- Likely intent & intentScore (helping classify whether a user who saw the CTA is a “skimmer” vs. “intent shopper”)
- Page metadata & session profile (title, URL, categories, visit count)
- Consent & pixel readiness (only fires if user tracking is permitted)

By measuring CTA exposure, you answer the crucial question: “Did visitors actually see the offer before deciding not to click?” — turning invisible CTAs into measurable signals for funnel analysis.

Time On Page

Time on Page measures how long a visitor keeps your page open from load to exit. In ADT, this is captured as a timeOnPage event whenever the user leaves or hides the tab.

Why it matters in reporting:

Engagement Quality – Tells you whether people are bouncing in seconds or staying long enough to absorb your message.
Content Performance – Pages with high time on page signal content that resonates, while low dwell times flag pages that may need stronger hooks.
SEO & Campaign ROI – Google and ad platforms increasingly value engagement metrics. Longer session duration can indirectly boost quality scores.
Conversion Correlation – Longer time often correlates with higher conversion rates in complex funnels (research, product comparison, enterprise SaaS).

How it enriches events:

Fired as timeOnPage with a seconds field showing the total elapsed time.
Enriched with:
- Likely intent & intentScore (so a “first-time skimmer” leaving at 8s looks different from an “engaged returner” who stays 3 minutes)
- Page metadata (title, type, categories, UTM/cookies if enabled)
- User/session context (visit count, logged-in state, referrer type)

This goes beyond just tracking pageviews. Pageviews say “they arrived.” Time on page says “they stayed.” It’s one of the most reliable signals of true engagement when combined with scroll depth and reading intent.

Form Field Engagement

Form field engagement goes deeper than just tracking form submissions. ADT captures two lightweight micro-conversions:

form_field_start → when a visitor begins typing or interacting with a field
form_field_complete → when they finish editing and move away (blur/change)

This lets you measure form intent long before the final submit.

Why it matters in reporting:

Early Intent Signals – Starting to type in a field (like email or phone) is already a strong indicator of interest, even if the form is abandoned.
Funnel Diagnostics – By tracking which fields get started vs. completed, you can identify friction points (e.g., “Company Size” is where users drop).
Micro-conversions – Not every visitor will submit. Form engagement provides additional KPIs for remarketing and nurturing campaigns.
Attribution Enrichment – You can see not just which campaigns brought traffic, but which campaigns drove people to begin filling forms.

How it enriches events:

Fired as form_field_start or form_field_complete with:
- fieldName → the name/ID of the field
- formId → identifier (form name, class, vendor ID, etc.)
- Likely intent & intentScore → so you can weigh the strength of the interaction in reporting
- Page + session context → URL, title, referrer, visit count, etc.

Form field engagement turns “invisible intent” into measurable data. Instead of only knowing who submitted, you know who started engaging, how far they got, and where they stopped.

Hover Intent

Hover intent tracks when a visitor lingers their cursor over a specific element (e.g., navigation, CTA button, product image) long enough to suggest curiosity or evaluation. In ADT, this is measured by detecting mouse mouseenter events and applying a short delay (default ~300ms) before firing a hover_intent event.

Why it matters in reporting:

Pre-Click Interest – Even without a click, hovering shows where users are paying attention. It’s a softer intent signal that clicks alone can’t reveal.
Funnel Drop-off Insight – If users hover over CTAs but don’t click, it may suggest uncertainty, poor messaging, or friction (e.g., missing trust signals).
Navigation Testing – Hover patterns in menus reveal what users were considering, not just what they selected.
Creative Validation – Shows whether design elements (icons, tooltips, micro-interactions) successfully attract attention.

How it enriches events:

Fired as hover_intent with an element object containing:
- text → visible label or text content
- id / class / tag → identifiers for context
Enriched with:
- Likely intent & intentScore (to classify hover behavior alongside scroll, form, or cart activity)
- Page metadata & session details (title, URL, referrer, visit count)
Requires consent (won’t fire if analytics tracking is blocked).

Hover intent is a subtle but valuable engagement marker. It helps you see what caught the visitor’s eye — even when they didn’t follow through with a click.

Video Progress

Video progress measures how far a visitor watches embedded videos, firing events at key milestones (25%, 50%, 75%, 100%). ADT listens to <video> elements and pushes a video_progress event when those thresholds are crossed. This converts passive video views into measurable, consent-aware engagement signals.

Why it matters in reporting:

Content Effectiveness – A 75%+ watch rate signals strong engagement, while consistent drop-offs at 25% may indicate weak intros or misaligned content.
Campaign ROI – Helps prove whether video ads, product explainers, or demo reels are actually consumed, not just loaded.
Lead Qualification – Visitors who finish videos often have higher intent, making progress milestones a great retargeting trigger.
Optimization Opportunities – Identifies which videos (or sections within them) hold attention, informing edits, CTA timing, or content placement.

How it enriches events:

Fired as video_progress with:
- milestone → the percentage watched (25, 50, 75, 100)
- videoSrc → the video file or stream source
Enriched with:
- Likely intent & intentScore (deep viewers are weighted more heavily)
- Session profile (visit count, returner vs. new visitor)
- Page context (URL, title, content type, UTM/cookie signals if enabled)

Video progress turns one of the most opaque engagement channels into a clear, trackable funnel — showing not just who pressed play, but who stayed to watch.

Active Time

Active time measures only the moments when a visitor is actually interacting with the page (mouse movement, scrolling, keyboard input). Unlike time on page, which counts even when the tab is idle in the background, active time reflects true attention.

Why it matters in reporting:

Real Engagement vs. Idle – Separates visitors who left a tab open from those who were genuinely engaged.
Quality Benchmarks – A page with long idle time but short active time may be open but ignored.
Campaign ROI – Ensures engagement metrics reflect actual attention for ad/landing page reporting.

How it enriches events:

Fired as activeTime with seconds = total active seconds.
Enriched with: page metadata, user/session profile, and intent scoring.

Scroll Back Up

Scroll back up detects when a visitor scrolls upward significantly after moving down the page. It’s a subtle but telling signal of comparison, hesitation, or re-reading.

Why it matters in reporting:

Purchase Hesitation – Often triggered on product or pricing pages when visitors revisit earlier details.
Content Re-engagement – Shows a user cared enough to go back for clarity or missed info.
UX Diagnostics – Repeated scroll-back at the same section may highlight confusing layout or messaging.

How it enriches events:

Fired once per session as scrollBackUp.
Enriched with: likely intent, page details, and engagement history.

Content Stats & Type

Content stats automatically analyze the page body to calculate word count and estimated reading length. ADT also detects content type (article, blog, product, category, etc.) and pushes it into the data layer.

Why it matters in reporting:

Engagement Benchmarks – Compare whether long-form articles actually hold attention vs. shorter ones.
Content Strategy – See which content types (case studies, product pages, guides) drive the deepest engagement.
Performance Insights – Correlate word count with scroll depth, reading intent, and conversions.

How it enriches events:

Fired as:
- contentStats → with wordCount and readLengthMinutes
- contentTypeDetected → with the detected content type
Enriched with: page metadata, taxonomy tags, and session profile.

Advanced DataLayer Tracker Features

Premium Features

Category	Features
Core Tracking	Page views with metadata (title, URL, type, categories, tags) User properties (login state, role, hashed IDs) Device details (resolution, timezone, language) Referrer & UTM enrichment UTM attribution integration
Engagement & Attention	Scroll depth (simple, custom, observer modes) Time on page & Active time Scroll back up detection Focus/blur events Last engaged section CTA exposure Reading intent Content stats (word count, read length) Content type & tag density Hover intent Video progress (YouTube, Vimeo, Wistia, HTML5)
E-commerce	Add to cart (all WooCommerce modes) Remove from cart (clicks, AJAX, fetch, DOM) Cart updates & thresholds (e.g. high value) View cart (deduped, all items) Begin checkout (once per session) Checkout progress (shipping, payment, review) Purchase (DOM & JSON order capture) Transaction IDs Item metadata: ID, name, brand, category, variant, price, quantity, currency, SKU, list context
Likely Intent & Visitor Stage	Likely intent classification (skimmer, shopper, purchaser, etc.) Intent Score (0–100, engagement + ecommerce weighted) Session profiling (visits, engagement, CTAs, forms, videos) Sticky stage persistence Cross-tab sync Stage reset events
Consent & Compliance	CMP detection: CookieYes (Free and paid), Cookiebot, OneTrust Google Consent Mode v2 support IAB TCF v2.2 compliance “Track if no CMP” fallback dataLayerBlocked flag Consent events pushed to dataLayer
Pixels & Ads	Unified Pixel Manager Google Ads, Meta, TikTok, LinkedIn, Pinterest, X (Twitter) Dual Pixel Mode Pixel readiness detection JSON event-to-pixel mapping Per-platform toggle & selective wiring
Form Tracking	Field start & completion events Form submission events Built-in support for Gravity Forms, CF7, WPForms, Elementor, HubSpot, Marketo Debug overlay shows which forms are detected.
GTM Exporter	One-click GTM JSON export Auto-built triggers, tags, variables JSON preview, clipboard copy, TXT/CSV/JSON download Export history tracking & viewer Export summary with event breakdown Premium enrichments (product metadata, hashed IDs, advanced triggers)
Debugging & QA	Debug Overlay (draggable, dockable, admin-only) Event feed with collapsible payloads Copy-to-clipboard Pixel readiness indicators Intent panel (score, stage, signals) Checkout visualization Event simulator (form, CTA, ecommerce) Toast notifications Console log modes (Off, Minimal, Full) CMP detection notice in WP Admin Soft warnings (duplicates, missing hash, no CMP)
Architecture & Extensibility	SPA/virtual page support Event deduplication utilities Premium gating Safe JSON utilities UTM enrichment into GA4 user_properties Debug Mode (shows console messages in console) Debug-safe fallbacks (retry logic, throttling)

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